As you may be aware, Digital Marketing is a booming field and it could be a better career option for the freshers. Current digital marketing experts should possess a diverse skill set which includes an understanding of social media channels which makes them a better marketer.

If you are a fresher planning to make your career in digital marketing, this article will help you know the skillsets to become a digital marketing executive.

Digital Marketing Executive Fresher Skills:

1. Paid Social Media Advertising Knowledge:

A digital marketing executive should be well versed in paid social media advertising to grab more customers. They need to be familiar with social platforms especially like Facebook, LinkedIn which the company uses most frequently.

They also need the skills of understanding and implementing Facebook analytics and insights.

Efficiently connecting to the target audience through the custom audience option and creating an exemplary campaign and images are more important as a paid social media advertising specialist.

2. Market Channel Expertise:

There are many numbers of marketing channels to reach customers like email, SEO, social, etc.

The channels should be utilized very well and any channel may be a hit for your organization but you need to specialize in various channels. You are ought to understand the strategies of various channels and include a channel which best suits your company.

For instance, choosing Pinterest is a big Nah for the company which needs to promote its local business.

3. Act a like Sales Expertise:

As a digital marketing executive, you are expected to be a better salesperson who can sell more products. You should know how to engage with the customers and make conversions.

Without wasting any marketing budget spent by the clients, the digital marketing executives are expected to close the deals with their strategies and customer engagement.

4. Analytical Thinking:

To drive many lead generation, inbound marketing plays a vital role. Many digital marketers come up with various innovations in sales or CPC campaign which really boosts the company’s profit.

A skilled marketer should analyze the campaign launched. If there is any drip in reaching the target audience, he should be able to interpret what went wrong.

For instance, you cannot send the same email to the entire flock but to the person who has shown some interest towards your service/product which requires an analytical thinking digital marketer to best fit in the role.

5. Great Copy and Storytelling Abilities:

Digital Media is completely a copy and visual driven medium which is accessed by millions of people. The visuals present in the digital media pull our emotional strings.

A skilled digital marketing executive should be able to provide quality content with an image or video which grabs the customers attention to double click on them to open and view their website.

The ability to manipulate these two elements are very critical in today’s digital marketing.

Read More: Scope of Digital Marketing & Career Growth in India

6. Relationship Building Skills:

A huge module in digital marketing is relationship building capability and a likable personality.

The company expects a digital marketing executive to connect with bloggers, publishers, journalists, and influencers – so they are anticipated to stand out and command attention.

Relationship-building skills make a digital marketing executive an outstanding person to gain more target customers towards their website thereby increasing the web traffic.

7. Knowledge in WordPress:

Since enormous platforms are built-in WordPress, a digital marketing executive should possess a strong understanding of WordPress.

Even if you need to create and launch your own blog, WordPress has now become a go-to platform for many digital marketing professionals.

With WordPress, you can always learn new plugins and functionalities since WordPress is always providing some useful options to speed up content production.

8. Able to Write Precise Content:

A skilled digital marketing executive should be able to deliver the description of the products within a few words to clutch more potential customers to your site.

Although your product is good, no one will enter your website when the content can’t communicate the message to the customers.

So, a digital marketer is expected to be effective and efficient in delivering the content with minimal messaging.

9. Capability to Analyze Quantifiable Metrics:

Contemporarily, being able to quantify the amount invested in marketing and advertising the product or service plays a crucial role.

With today’s’ In-page tracking, coupled with the analytics and metrics software, digital marketers can be easily able to analyze the insights regarding the marketing profits with more efficacy and accuracy.

10. Listening Competency:

It’s also very crucial to listen from various groups of people in the team and also with the clients for different purposes.

Along with creating a campaign with an appealing image, videos, and text, a digital marketer should have strong listening skills.

The listening skills which I am talking about is not only a verbal one but also listening the customer’s thought via social media channels and analytical tools.

11. Adaptability:

Based on the client roster, the assignments may vary each month. A digital marketing executive may work with a travel client on a month and for the finance client another month.

You may be put into technical SEO team in a month, as a PPC analyst in the other in some companies. There is always something extra for which you might be well prepared for.

12. Follow Work Ethics:

It’s very obvious that you need to have strong work ethics in any field.

When marketing fails, it’s very difficult to mend it right again. You might come across lots of roadblocks in some of the other forms, so it’s very critical to not give up and move on.

13. Basic Excel Knowledge:

As a digital marketing executive, you are anticipated to use the basic excel functions.

Depending upon your job profile, you should work in the excel sheet to manage the data.

From keyword information to the backlink, everything is organized and planned using the excel sheet. So, excel skill set is more important.

14. Using a crawler tool:

Many new crawling tools are available in the market. Make familiarize yourself with at least one of them.

Even if you are not going deep into the technical part, equip yourself with the knowledge of redirects or duplicate content which will be incredibly helpful for your organization.

Conclusion:

In the field of digital marketing which supports entrepreneurs, freelancers, and company workers, it’s very essential to learn to cultivate marketable skills.

No matter where you work, digital marketing is one of the most lucrative skills you can obtain.

So, don’t wait to learn as much as you can. Connect us to learn the strategies in digital marketing from our industry level experts.

As each brand is longing for its digital supremacy, there are a huge bulk of digital marketing agencies working on it. People with a high level of creativity can be able to excel in this field. You may be contemplating why to choose a digital marketing job when there are other jobs with higher salary package. Let’s have a closer look at that as well.

Why choose Digital Marketing as your career?

According to a report, Digital marketing is expected to create more than 2.5lakhs jobs in a year. The Digital Marketing field is both fast-growing and incredibly competitive. Those who are passionate about digital marketing as a career, it is an excellent career with long term prospects.

As per a survey by the Irish government, the digital economy is growing 10* faster than the traditional economy.

Do you know that there is a Talent Shortage in Digital Marketing Jobs?

When you take a clear look at the global picture, there are more than 3 billion people using the internet. That’s more than 40% of the total population. With +enormous users, who by-the-way create numerous data and now you can conclude why the digital marketing jobs are growing than the market can keep up. This issue is creating a talent gap between companies and organizations. On the other hand, if you are searching for your career in digital marketing, this talent gap makes a huge opportunity to showcase your skill set.

Read More: Scope of Digital Marketing & Career Growth in India

Various Digital Marketing Roles:

Brand awareness has become very crucial for a company to be able to survive in this competitive world. So, they are ready to provide a handsome amount for the digital marketing professional. Small startups need only one or two digital marketing experts, whereas, the large enterprises need a team of the digital marketing team.

Some of the top Roles in Digital Marketing today are:

Digital Marketing Executive:

The Digital Marketing executives are responsible for planning, developing, executing and managing the overall digital marketing strategy. They are also responsible for managing, directing and training digital marketers and other marketing professionals in the team. In addition, they also engage with public users via digital media and make sure about the visitor flow to digital sites. They mostly work for a retailer with online presence, financial institutions, charities, publishers, and MNCs.

The average salary for a digital marketing executive is between 1.5lakhs to 503k per annum.

SEO Analyst:

An SEO analyst is basically responsible for upholding the health of the company’s website. They work towards sustaining the website most informative and easily accessible for the target audience and also related business who searches through search engines. An SEO analyst is responsible for driving audience to company’s website and sustaining the company’s reputation in the online world. The key responsibilities off an SEO analyst are keyword research, developing SEO strategies for on and off-page of the company’s website, communicating with the content team to drive the best content to the website.

The average salary for an SEO analyst is between 1.61lakhs to 542k per annum.

Search Engine Marketer:

Search Engine Marketer aids the business to improve its ranking on various search engines like Google, Yahoo, or Bing. They provide the best critical thinking to the organization on assisting the web design and giving consultation on how to rank top in Google ranking. A Search Engine marketer uses various statistical tools to analyze the website traffic patterns to find out which part of the page works and which part of the page needs more alterations. They are also familiar with Pay-per-click advertising to make their online presence.

The average salary for a search engine marketer is between 2.5lakhs to 645kper annum.

Social Media Specialist:

Social Media Specialist is responsible for planning, executing, and monitoring the organization’s Social Media strategy to increase brand awareness, and thereby increase sales. Social Media Specialist is responsible for crafting content which meets the customer standards, developing and delivering Social Media Optimization (SMO), review and approve the content for the website on a daily basis, creating and managing various monthly promotions.

The average salary for a Social Media Specialist is 384k per annum.

Digital Marketing Team Leader:

A Digital Marketing Team leader is expected to have in-depth marketing experience and a passion for digital technologies. Digital Marketing Team Leader will work with all the teams to ensure consistency through various digital media channels. They are also expected to provide forward-thinking ideas to make your company’s strong web presence. They are also responsible for managing and improving the online content quality based on SEO and Google Analytics. He/She should observe the competition and stay up to date with the latest technologies to proactively increase the sales percentile.

The average salary for a digital marketing team leader is between 28.8Lakhs to 2.88Mper annum.

Digital Marketing Directors:

The Digital Marketing Directors built a company’s digital marketing roadmap. They manage all digital marketing channels like blogs, websites, emails, social media, etc. Measuring ROI and KPIs and preparing the budget is the major role. To develop a higher level of customer interaction, a digital marketing director develops standard campaigns. Managing and improving the online content considering SEO and Google analytics. They liaise with the product, design and sales directors to improve client satisfaction via cohesive strategies. Digital Marketing Directors needs to motivate the team to attain the goals.

The average salary for a digital marketing director is $97,086/ year.

Wrapping up:

Now that you are familiar with the digital marketing career and salary packages, I hope you could make a decision. The high paying digital marketing jobs are certainly a perk that you would like to enjoy. What are you waiting for now? Grab the opportunity to land yourself in the most demanded job and become a digital marketing specialist by having completed a certification from our academy.

Scope of Content Writing:

It’s very obvious that the scope of content writing is very good; you just need to be very precise and creative. The scope is increasing every other day and you know one thing? You can become a successful content marketer in any business since all business needs great content for promoting their business.
Every company is spending a huge chunk of the marketing budget because

• Content marketing can influence a customer’s decision making.
• Content marketing can create brand awareness in the market.
• Content marketing can produce lead generation.

Skills Needed to Become a Successful Content Marketing Expert:

You should possess these skillsets to shine with flying colors as a content marketer in the highly competitive market.

1. Research Skills:

When you are required to create a piece of content for a niche say, technical, academics, marketing, you need to research to gain some knowledge and insights about the domain. A content marketer should research about the given topic, collect the data, keywords, note them, and finally organize as content.

2. Creative Writing without Grammatical Error:

Anyone can write content while provided with a reference. But only a very few can make it more creative, interesting, and engaging with the users who read it. A content writer should be skilled in playing with words and should be sound in grammar.

3. Efficient to Write for various Platforms:

The content marketer would be in a place to produce content for blog posts, emails, social media posts, etc. Each of those platforms needs a different style of writing. For instance, blog posts are generally personal and opinionated, an ad copy is generally short and persuasive, a social media content should be attractive with images and videos.

4. Writing in accordance with SEO and other technical skills:

SEO (Search Engine Optimization) is inevitable for making your content rank at the top of Google. Optimization has become more important to seek the top position and grab more leads. The factors which play a crucial role in SEO are

• Researching for primary and secondary keywords
• Using the keywords at the relevant place
• Optimizing page title
• Meta description optimization
• URL optimization, etc.

As a content marketer, you are supposed to have knowledge of HTML, CSS, and tools for analytics. Having a strong command over these skills will make you stand out from the crowd.

5. Designing Skills:

When you become a content marketer, you will be given the task to work with images and visual contents like data visualization, infographics, and editing videos. Having basic knowledge in those tools will save you more time and facilitate you to optimize your content.

Tools for you:

Graphic Design: Canva, Crello, GIFmaker.me, Snappa
Creating videos: Powtoon, Biteable
Free images: Pixabay, Pexels, Unsplash

6. Content and Project Management skills:

A content marketer takes charge of various tasks like maintaining editorial calendar, posting on social media handles, assigning tasks to their subordinates, managing the blog, tracking metrics, etc. To perform all the above, the content marketer should be strong in project software tools which aids to share and manage the content.

Tools: Hootsuite, Buffer, Asana

7. Optimizing Social Media Handles:

As I have already mentioned, anyone can produce content but crafting a quality, optimized and engaging content is what is going to attract the customers. Contemporarily, social media has become an indispensable platform to communicate with your audience. Thus, as a content marketer, have knowledge about various social media.

How to Become a Content Marketer:

I hope you have got clear information regarding who is a content marketer? what are the skill sets they need to possess? Now, let us discuss how to become a content marketer?

We cannot achieve anything in a night. Make sure you follow these steps when you have already chosen your career as a content marketer.

1. Start Writing your Blog:

Initially, you will run short of words, your search for more words in the dictionary, you might not know to engage others into your blog, you will get a lot of criticism. Do not worry!
No one has reached a great height without criticism. Find your own interesting domain to write. You can try to create your own website like WordPress, or you could even start building your portfolio in publishing platforms like Quora, medium, when you feel like creating a website, is a bit overwhelming.

2. Search for Freelancing Opportunities:

To build your portfolio, you could work as a freelance content marketer. Register for freelance content marketing jobs in Upwork and Fiverr. Build your portfolio by grabbing more clients and as soon as you have acquired enough knowledge, try to find independent freelancing jobs or get hired as a full-time employee.

3. Get your hands on an Internship:

The next good option is to apply for internships. There are umpteen companies who hire freshers and recently passed outs for performing various assignments. Note that, they will not pay more, but the experience and the knowledge you are going to acquire is immense. You will be allocated under professionals who themselves have years of experience and you can easily help you to improvise the standard of your content.

4. Pursue Certification Courses for Content Marketing:

Boost your skill set in content marketing by completing a course either online or offline. Such courses may add value to your portfolio.  Free content marketing course certifications: Hubspot, Udemy, and Google Garage.

Choosing Content Marketing as your Career:

There will be a hell lot of questions revolving around your head about the career options a content marketer is going to get. No doubt, content marketing is one of the fast-growing platforms because anything and everything in business is through marketing and for that, you need a quality and engaging content.

At the end of 2018, the average salary of a content marketer in India is 5,42,000 INR/year. The salary depends upon the experience the candidate holds and it may even reach to 11,00,000INR/year.

1. Know the market:

Finding Content marketing Jobs:
Now that you are familiar with the content marketing career, it is time to learn how to find a suitable job for your profile.

2. Make Guest Contributions:

To make your online presence to reach the employers, search and find key publications and share your work and ask for a chance to make guest contributions to them. This will get some influential connection.
Explore websites such as HubPages, EzineArticles, etc to make your contribution.

3. Influence Connections:

Leverage contacts from marketing professionals to obtain references and recommendations for your job. You can very well use social media platforms like Facebook and Twitter to get connections that will pull you to your dream job.

4. Make use of Job Portals and Online Platforms:

The simplest way to get a job is to register in most of the job portals available. You can easily discover a job and apply for it when you think you will best fit in that role. Over 1600 jobs are available every day for a content marketer online. All you need to do is to identify the company and job which suits you the best. Once you are called for an interview, try to know more about the company, their products, work culture, etc to be more confident.

Wrapping up:

Millions of blog posts, social media posts, and other contents are piled up on the internet. In order to make yourself visible to others, you need to be more creative, consistent and think analytical. Courseinn Academy offers a certification course on content marketing wherein you can explore different words to attract the readers, the professionals there will teach you how to write creatively and interactively. They will also provide you a hands-on session in various tools for the content marketer.

Come and acquire strong ingenious writing skills along with a keen eye for metrics and utilization of right tools from our industry expert professionals.

The various forms of digital marketing include SEO or Search Engine Optimization, social media marketing, content marketing, email marketing, affiliate marketing and PPC or Pay – Per – Click advertising and so on. A person, who performs digital marketing tasks in a company is called as a digital marketer. He takes the responsibility of generating leads and enhancing the brand awareness among people, in order for the company to achieve a higher sales rate in the market.

MBA Digital Marketing course for MBA Graduates:

Digital marketing, a fastest and innovative online media of mass communication, has a better scope in the present as well as in the future, since everything is made possible with internet today. Another reason for greater scope of digital marketing is that this industry pays a competitive salary to the digital marketers.

The scope of digital marketing is not only limited to India, but is also extendible over all other parts of the Globe. Digital marketing sounds strong because of the following reasons:

• Innovative, crazy and flexible technique
• Easy usability
• Eco – friendly nature
• Numerous job opportunities
• Better pay rates
• Huge returns upon low investments
• Instant results with fastest reach.

Necessity of learning digital marketing courses for MBA Graduates

Today, we are living in the digital World, since everything is becoming digitized now. Hence the requirement for digital marketing professionals is higher in all parts of the world. Certification course after MBA will be an added advantage, since it is worth making a successful and bright career in the field of digital marketing.

In general, MBA (Master of Business Administration) is a professional degree pursued by the students, in order to get a good exposure and knowledge about the strategy of business administration. MBA in digital marketing teaches everything related to the administrational promotional part of a business. If a graduate is taking up digital marketing courses after MBA additionally from a renowned institute, then he will become a master in his business marketing approaches.

MBA after digital marketing certification usually have higher chances for getting job opportunities in marketing related fields. Digital marketing certification will help the graduates in getting ready for a marketing job and makes them industry – ready, since it gives all kinds of practical exposure. Also, the graduates will get higher pay rates in the industry of digital marketing, in comparison with the other upcoming and trending fields.

Some of the digital marketing courses for MBA include:

• SMM – Social media marketing
• SEM – Search engine marketing
• Affiliate marketing
• SEO – Search engine optimization
• Inbound marketing and
• Web analytics and so on.

Reasons to go for digital marketing courses after MBA

Simple and easy learning:

Generally technical courses consume a lot of effort and time to learn. But a non – technical course like digital marketing expects only less efforts and time to learn, since it is simpler enough to learn quickly. It only needs proper training to grasp all the concepts thoroughly. If a person wants to learn any digital marketing course, then all he should have is to be internet – savvy by nature. Simply doing an MBA degree makes us only to learn the marketing sciences, methodologies, analytics and techniques. But in order to execute and implement such methodologies in our business, it hardly needs a digital marketing course.

An MBA degree itself is not sufficient for getting a good job, since we need some extra skills and talents apart from our professional degree learning. Such skills might be acquired from a digital marketing course and thus this course is declared as a mini MBA. Marketing techniques have faced a lot of modifications in the recent years and such modifications are not updated in our MBA degree. This causes a gap between our degree and the skills required for the industry. In order to fill such gap and make us stronger in marketing, various innovative and simple courses have been introduced in Digital marketing.

Future of marketing:

Digital marketing is a kind of data – driven marketing that is done online. The strategy of digital marketing finds applications almost in all types of digital channels available in the market. Such utilization clearly depicts the significance of digital marketing and therefore we cannot oppose the fact that it will be the future of marketing. Digital marketing is much more better than that of the ordinary traditional marketing, since it has a lot of advantages and endless opportunities in it. It has a limitless scope in the present, and in the future too.

We have a lot of statistics showing the increasing demand for digital marketing trends in the recent years. Thus the scope will only increase in the upcoming years and will not drop down at any instant. Some of the reasons for the future expansion of digital marketing include:

• Enhanced usage of online applications
• Link made by the products or brands between the users and the innovative technologies.
• Focus on various viral advertisements over the internet.
• Increased expansion of user data or information.
• Attracting targeted and efficient customers into the business by the establishment of instant and immediate messaging services.

With the increased use of internet and social media, digital marketing trends are booming day to day. Off course, people are getting addicted to the use of social media like Facebook, twitter, and whats app and so on. This creates a demand for social media marketing, thereby covering the concepts of digital marketing.

Freelancing cum business opportunities:

In addition to the plenty of job opportunities, digital marketing also provides some comfortable earning options like freelancing chances and possibilities for entrepreneurship. Anyone can start his own organization, if he can be able to spend most of his time in learning digital marketing on the internet. All he need here is that he should be a computer savvy person with immense interest in digital learning. Professionals can also work at their comfortable timing from the comfort of their home by doing freelancing. Freelancing is a better option for those, who don’t want to go to office for work. In freelancing, we can be able to manage our work, timings and work zone, as per our wish and comfort. We can also be our own boss. An MBA graduate will become a successful freelancer or entrepreneur after the completion of a digital marketing course.

Creating blogs also help people to earn some sort of money. If a person creates his own blog, he needs to post contents regularly on his bog and should also promote his blog contents on various means like social media, and email and so on. Then only he can be able to earn money by attracting efficient readers (followers) and achieving higher traffic.

Additional weight-age for profile:

Profiles without any extraordinary skills and talents are always wait-listed on an interview. Such profiles only have very low chances for getting hired in the company. Nowadays, employers of top companies always look for graduates with some extra skill sets, apart from their educational degree. The reason is that the present world is full of competition and the employers want to hire unique and talented employees from the crowd. A graduate should face and win the competitors, wherever he go. Unless or otherwise, he cannot be able to get a good job with higher salary package.

Numerous courses are available today, but the brilliant idea is to take a course with higher demand in the market. By that way, doing a course in digital marketing after graduation will be a perfect choice for the professionals to gain some extra weight-age for their resumes. By doing so, they will get the possibilities of getting hired in a good company at right time. Certain traditional career options take time to grow up. But a person, who have selected his career in the field of digital marketing need not wait for years to grow up, since it is a powerful and booming career with lot of instant growing opportunities.

Job opportunities:

Digital marketing is a trending filed with huge demands. Such demand-able field will always make our career path better, in comparison with the other fields. Today’s world is completely digitized and so that a digital marketer will have lot of job possibilities in all kinds of sectors. All he needs is to have excellent marketing skills with some learning curves in the field of marketing. Also, marketing is a faster and easier option for growing up in a short span of time. It does not require any special technical skills. Instead it requires only a considerable amount of marketing knowledge. Such knowledge can be gained easily by completing a course in digital marketing.

Now, the world is nothing without internet. Even for day to day needs, people relies on the internet. Online shopping has gained immense popularity among people and everything is online today. With this increasing internet demand over the years, digital marketing field has put its foundation in a strong manner. Digital marketing is getting diversified in the recent years. Once a person is getting trained in the digital marketing industry, he will be fit for any kind of job in any sector.

Self – earning chances:

Over a decade ago, we were in a situation that we need to go for an office to work and earn money for our living. But now, the situation has changed totally. We are able to make money in various ways either by sitting in our home itself or being in a freelancing position. Also, a lot of companies including the top MNCs are giving home based job opportunities or part time freelancing opportunities for earning money. This makes people to become independent in money matters.

Self earning chances are there now in all fields. But one of the perfect and apt field for self earning is digital marketing. Complete a course in digital marketing and become a self – earner. Recent studies have revealed that by the year of 2016, around 1.5 lakh job opportunities have been allotted to the professionals of digital marketing. Now consider, how powerful and efficient is the career of digital marketing.

Succeeding in the competition and winning the competitors: Today’s world is like a race, where we all need to stand unique and distinct, in order to win the competitors in our way. Organizations also expect such kind of professionals, who are able to win the races. Why because, that only will lead the business in a smooth and successful manner. The success of a business normally lies in the profit rates, sales rates, lead generations and certain kind of innovative marketing scenarios. Old and traditional marketing scenarios will not work out in this digital era. S, digital marketers should aware of the current marketing scenarios by making them updated every day.

Develop your creativity, analyse what fits you the best, execute things as per your interest, Strive and work hard, and win all the competitors on your way.

Cost – effective learning: Learning a course after graduation is not a big deal. But the thing is that we need to select the course which is worth for the money spent on its learning. By the way, digital marketing course will be a cost – worthy option. The reason is that we can make lots and lots of money after completing a digital marketing course, since digital marketing is the future of marketing. It has a better scope, while compared with the other industries. Anybody can take a digital marketing course on an affordable cost, and is also worth learning it.

Various professional courses available in the market, other than the digital marketing courses are not affordable for all kinds of people. They might impose higher charges for learning them. Hence the course, which completely fits for all kinds of people is the digital marketing course. Also it will guide us to a bright and colorful future.

Apart from these, certain digital marketing divisions like content marketing and social media marketing never require any budget. Some sort of intelligence, consistency and creativity itself are sufficient for such kind of marketing strategies. Thus, as a whole, digital marketing is a cost – effective strategy and we can also be able to stop a digital marketing campaign at any instant of time as per our wish, unlike the other marketing strategies.

Career boost: Completing a certification in digital marketing is not merely a course completion. Beyond that, it strengthens your career by acting as a booster. It gives some additional weightage for your future career. It portrays and depicts all your extra – ordinary knowledge, skill sets and talents clearly to the employers, thereby increasing your job possibilities in well – known companies. It also makes you stand unique in the crowd by showcasing your talents.

Industry demanding skills: Nowadays, with the industry digital usage, most of the organizations are looking for employees with digital marketing skills. The reason is that such skills are needed for all kinds of sectors in an IT industry. Digital marketing professionals are suitable for any kind of job in a company, since they are considered as the completely qualified professionals. Companies are also ready to pay them according to their knowledge.

Today’s consumers are comparatively smarter than that of the consumers in the olden days. In order for the marketers to handle such smart consumers, some talents are needed. Such talents can be acquired only by the completion of digital marketing courses.

Way of learning digital marketing courses after MBA: Digital marketing courses can be done either online or offline. Online learning involves learning from the lot of free and paid online sources available on the internet. Whereas on the other hand, offline learning involves learning from the various digital marketing institutes. Digital marketing courses after MBA will be quite worthy for professionals to start their career. A graduate will get a lot of career options, when he engage himself in any digital marketing certification course after MBA.

Certification of digital marketing from Courseinn academy: Getting a digital marketing certification from a best institute adds weight-age to a profile. One of such best institutes recommended for taking a course in digital marketing is the Courseinn academy. It is a professional digital marketing training and software training institute located in Guindy, Chennai. It teaches the marketing strategies with international standards. It guarantees internship chances and helps in attaining your goals and enhancing your knowledge. It provides high – quality training, since it has a vast experience in the field.

Ways of Becoming a Professional Digital Marketer

The following are some of the steps to be followed to become a digital marketer in 30 days quickly:

• Doing market researches
• Content development
• Customer avatar creation
• Reporting analytics
• Digital ecosystem creation
• Social media promotion
• Ad promotion
• Email promotion
• Affiliate promotion
• Keyword promotion
• Bonus or offer announcements

Eight Important Domains that Every Digital Marketer must know:

Each and every digital marketer should be aware of the following eight different domains:

1. Content Marketing:

It is nothing but an action of promoting newly written, distributed and published contents online for attracting the targeted audiences. It mainly helps the businesses in gaining the attention of audiences or readers, thereby enhancing their marketing leads. It also helps the businesses in making people aware of their brands and their credibility, enhancing the user base, and increasing the online user engagement.

2. Social Media Marketing:

It is nothing but a way of promoting services or products via websites and social media platforms like Facebook, Twitter, Whatsapp, Instagram, LinkedIn, YouTube and Snapchat and so on. It is highly useful and familiar for researchers and practitioners. It facilitates user engagement by giving both active and passive approaches. We can find a variety of inbuilt tools for data analysis in most of the social media platforms nowadays, thereby helping the users in monitoring the success and progress rates of the advertisement campaigns.

3. Pay – per – click Advertising:

It is abbreviated as PPC, and is also known as CPC or cost per click. It is a mode of posting advertisements over the internet to attract online or internet users all across the Globe. It helps the websites in achieving high traffic, thereby making them acquire huge payments from the advertisers. Such payment rates usually depend on the number of ads clicked by online visitors every day. If the ad clicking rate is high, then the payment is also higher. On the contrary, if the clicking rate is low, then the website owner will get the payment according to the amount of ads clicked on the site.

4. Search Engine Optimization:

It is abbreviated as SEO, which is nothing but a process that restricts the online view of a web page or a website in the unpaid results of web search engines like Google. Here, the term unpaid results denote natural, earned or organic results. If a particular web page appears frequently in the results of a web search, then it will get more visitors or customers. This in turn, will make that web page to get a higher ranking and visibility in the search page. The most common types of search involved here are video search, image search, news search, academic search, and vertical search.

5. Affiliate Marketing:

It is a technique that involves the introduction of new members (customers or visitors) into the system by making several marketing efforts. This activity is recognized by the concerned company in the form of rewards and offers to the affiliate.

6. Search Engine Marketing:

It is abbreviated as SEM, which is nothing but a process of website or webpage promotion with the help of paid advertisements. It primarily deals with the aspect of enhancing the visibility of web pages in the search results of a search engine.

7. Radio Advertising:

It involves the delivery of some short and sweet messages to the audiences or consumers. Though the messages delivered in this type are short, they are quite effective in nature.

8. Email Marketing:

It is a process of delivering a variety of email messages to a community of people. Thus we can say it simply an email message sending.

Importance of Learning Digital Marketing Courses

With the increased demands of digital marketing jobs nowadays, it is necessary for each and every student to learn digital marketing courses. Various centers are available for teaching such digital marketing courses in Chennai. Taking digital marketing training in Chennai is an efficient way for students to increase their chances of professional success. Anyone, who wishes to shape a successful career in the field of digital marketing, can make use of these services at an affordable rate.

Technologies and Strategies used in Digital Marketing

Some of the advanced technologies that find applications with digital marketing include booming internet technologies, mobile apps, and digital media, and so on. One of the major aspects to be considered while going for the digital marketing process is tracking the target audiences and reaching them effectively. The two major strategies that are involved in this digital marketing process include Display advertising and content marketing. Display advertising involves reaching professional audiences by a variety of ad displays, whereas on the other hand, content marketing involves the sale of contents for specific websites, blogs and so on.

Digital Targeting

The term ‘targeting’ plays a vital role in the process of digital marketing. Such targeting is basically of the following two types:

Internet-based targeting: It involves the targeting of website visitors, various similar audiences and CRM contacts. This is normally achieved with the help of any kind of first party or third party internet information.

Professional identity targeting: It involves the targeting of audiences in higher professions. This is normally done by analyzing the identity of associated audiences with the help of various social media networks available on the internet. Such identity analysis usually depends on the type and nature of the profession and size of the company and so on.

Merits of digital marketing:

All kinds of businesses (either small or medium or large) are benefitted with the process of digital marketing by gaining access to the vast digital market even at a normally affordable cost. In simple words, we can say that digital marketing is a result-oriented process that paves a way for businesses to reach efficient audiences in a measurable and cost-effective manner. Some of the notable benefits of going for digital marketing are as follows:

• Increased and stable job opportunities in the area of digital marketing in the present as well as the future.
• A rapid increase in spending on digital marketing. For example, the US market has planned to raise its spend to about 332 billion dollars ($332 billion) by the year 2021. Also, various other countries are gradually raising their spending on digital marketing.
• Increased rates of online consumers.
• The continuous evolution of digital marketing phenomenon.

This blog will highlight and make you benefited by knowing the digital marketing scope in India.

This article bestows the detail about the scope, diversity and what more opportunity related to a prosperous career in the area of digital marketing. The reasons can be found here.

To understand the scope of digital marketing career we need to study the digital medium in an exponential way.

The Scope of Digital Marketing in India?

Compared to the previous records of India with today’s context, India has travelled towards massive and the profound growth in the area of digital marketing. Moreover it is expected that by the end of 2020 that more than 20 lacs jobs are to be generated every year.

Philip Kotler has clearly made a statement,

The marketer has to brand or market a product service only when the customer expects for its availability.

Believing this statement, it is identified that everyone in this digital world relies on the internet irrespective of gender, age and location. Interest towards internet keeps growing. This has clearly given an imprint that marketer cannot completely avoid or ignore these kinds of users. The digital marketing career is in the growing prominence and also gained the Limelight situation.

There are some facts which will definitely make everyone believe that one of the best options is the digital marketing career

• The growth rate of internal traffic will be nearly 32%
• According to the RRB published report the online advertisement market has increased by almost 30% in India and also is in the stage of increasing every year.
• The report of Google and KPMG titled “Indian languages defining India’s internet” says clearly every 9 out of 10 internet users are definitely going to be the regional language users in the next five years
• The estimation of local Indian language users in India is almost 500 million by the year 2020 which is growing at the rate of 18 % CAGR.
• The advertisement share probably gets allocated to digital media would be around Rs 25,200 crore by 2020
• Digital India and Indian startups are being supported by the government which would definitely pave the way for job creation in the digital marketing field.

Why is a company preferring digital marketing over traditional marketing?

Digital marketing is cost-effective. The money or the investment the company spends to run digital marketing campaign is comparatively lesser, but definitely the company is estimated to get a long away with the usage of digital marketing. This proves to be very effective, so every business specially focuses on the start-ups since the need for spending huge amount is reduced.

This obviously enables the company to focus on customer engagement and personalize the services or messages according to their expectation by concentrating on enhancing the holistic experience.

Digital marketing can be incorporated with the traditional marketing campaign where the company is estimated to get better benefits and can focus on earning more profits. One of the biggest advantages of digital marketing is to create new age Marketing concept which provides every service to the company which focuses on business campaigns. This enables them to calculate every single investment with metric real time.

Moreover 80% of the business will definitely get into the digital marketing budget concept as they completely trust. The future of the company is going to be an incorporation of digital marketing and so definitely the budget will be higher than the estimation of IT budget by the end of 2017.

In India digital marketing scope and future is simply encouraging. It will definitely play its own role by providing an obvious result by the way marketing is taking place.

There are some channels which definitely play an important and significant role in estimating the scope in future of Indian digital marketing.

Digital Marketing is in high demand & a trendy career option

Digital marketing possesses positive factors like cost-effective, convenient, flexible and effectiveness. All these seem to be influential factors for the marketing and advertising world.

Every company, in fact start-ups seem to be very focusing for going digital in order to promote or market their brands and services.

The different roles with respect to the digital marketing career option can be found below;

How to Learn Digital Marketing and Pursue a Career?

One of the important things which come into our mind when we think about digital marketing is not necessary to be a graduate holder or special degree holder but extensive knowledge in the area of digital marketing is mandatory. 

Aspirants or career seeker should possess the capability of the industry operation because various companies definitely offer digital marketing courses online, offline, long term and short term. Depending upon your choice of interest, affordability and time, any course can be chosen.

It is a perfect career choice to become a digital marketer, since digital marketers are in a great demand in today’s modern world. Also, digital marketing has a great scope in the future. Such increasing scope is mainly because of the revolutionary modifications happening in the technologies of smart phones and internet. A digital marketing expert should be aware of the updated skills and techniques on a daily basis.

Various digital marketing courses are available in the market nowadays for a person to become a Google digital marketer. Out of the various courses for learning digital marketing strategies, certain courses are certified courses. One such certified course is CDMM, which is abbreviated as ‘Certified digital marketing master’.

Concepts covered by digital marketing courses:

The following are some of the concepts covered commonly by all kinds of digital marketing courses in the market:

• SEO (Search Engine Optimization)
• SMM (Social Media Marketing)
• Email marketing
• SEM (Search Engine Marketing) and
• Content marketing.

Tips for getting certification in Google digital marketing:

• Utilize a right Google account by creating or selecting it.
• Get linked with Google partners
• Complete the profile, which is being created.
• Perfect exam preparation
• Face fundamental exams and additional exams
• Try to get pass in the exams
• Try some kinds of Google digital marketing courses in popular institutes.

Fees details of digital marketing courses:

Fee usually depends on the type of course and the institute that teaches digital marketing strategies. But approximately we can say that the course fees for a digital marketing program may be around 45,000 rupees in our country. By assumption we can also say that the minimum amount charged for a digital marketing course is around 8000 rupees and that of the maximum amount is around 75,000 rupees. In general, the digital marketing training is conducted in two different modes. One is the Class room program and the other is the online learning (e-learning). Charges imposed for the classroom program is higher than that of the e-learning program.

The difference in course charges among the various institutes is mainly because of the following factors:

Quality:

It is the major factor that influences the charges for the digital marketing courses. Those institutes that offer courses at a high quality charges more than that of the institutes that offer courses at a low or medium quality. Course quality normally denotes the content quality. If a person chooses the high quality institutes for learning digital marketing courses, then he need to pay some higher fees, in order to acquire quality training. Also those high quality institutes will make the learners aware of the recent updates in the aspects of social media and search engines. They too provide high quality course materials to the learners.

Mentor:

The learner can acquire the professional skills of the mentor, if the institute is having a highly experienced and trusted mentor. He may provide a complete support, encouragement and guidance to all his active learners. A good mentor is far better than a teacher, since he can be able to teach updated skills to the learners. Hence it is essential that a digital marketing institute should have a good mentor. If an institute holds a good mentor with a perfect profile, then it can impose huge course charges. After a better analysis, we came to know that most of the renowned digital marketing institutes have a record of industry expertise mentors with them.

Place or city:

Usually the institutes located in the metro cities such as Bangalore, Chennai, Mumbai and Delhi charges more for teaching digital marketing course, in comparison with the other cities. All these metro cities come in the category ‘tier 1 cities’. The approximate course fees in these cities might be around 50000 to 70000 rupees. Next category is the ‘tier 2 cities’ which comprise the cities like Vadodara, Pune, Kanpur and Vishakapattinam. These cities charges around 40000 to 50000 rupees approximately for the courses. The final category is the ‘tier 3 cities’, which comprise the cities like Kochi, Nasik and Ludhiana. These cities charges cheap rates, which might be approximately around 10000 to 12000 rupees.

Knowledge:

The institutes should teach extra ordinary knowledge by making the syllabus to cover all the essential aspects needed for the digital marketing phenomenon. This means that knowledge equivalent to the knowledge of the industry experts must be taught to the learners effectively. Here the word ‘knowledge’ not only denotes the theoretical knowledge, but also the practical knowledge. Why because, the practical knowledge only will make the learners as successful digital marketers. The modules associated for getting the practical knowledge include the following:

1. Search engine marketing or SEO
2. Inbound marketing
3. Facebook advertisement mastermind
4. Business site setup
5. Web analytics
6. Affiliate marketing
7. Social media marketing
8. Search engine marketing including Adsense and Google adwords
9. Email marketing.

Job assurance:

Learners might prefer those institutes with higher chances of job placements. They might think that an institute giving 100% job assurance is far better than an institute with no job assurance. Hence it is essential that a good institute must offer placement facilities to the learners. Also, the learners will be ready to pay a large amount of course fees to the institutes with guaranteed placements. They not only look for a job, but also for a good salary package and a better job position.

Types of courses available in digital marketing:

Certification in Google advertising requires learning of the following courses:

• Fundamental Ad words course: Targeting efficient audiences by the use of advertisements.
• Display ads course: The advertisers will reach the targeted customers via Google display network (a largest ad network). This is usually done at the time of internet browsing by the customers.
• Video ads course: Reaching the targeted customers with the help of most engaging contents (videos).
• Analytics course: It involves the working procedure of Google analytics.
• Shopping ads course: It involves the promotion of E-commerce store. It also involves the setting up of merchant center and uploading of practices and feeds.
• Mobile ads course: It has become popular with the increased use of mobile devices. It involves the creation of mobile campaigns.
• Search ads course: Targeting efficient audiences with the help of keywords. It also involves the creation of Google search campaign.
• My business course
• Course of tools and practices.

Steps to be followed to become a digital marketer:

In addition to studying the digital marketing courses, the learner should also follow the below mentioned steps, in order to make a successful career in digital marketing:

• Social media exposure
• LinkedIn profile setup
• Networking group setup
• Making link with good mentors
• Being updated with the new trends
• Blog setup

Improving site’s SEO is more like a race. SEO users have to be in track of industry news, search engine tool updates, and to have a clear vision in their SEO Strategy. Before enhance the site, we need to analsye the current website. There might be n number of things to measure the success of the SEO campaigns. Google Analytics must be the best analytic software for e-commerce or blogging business and they are offering for free of cost too.

SEO Strategy Measurement

Technical SEO

While developing SEO plan, consider the technical-based issue factors.

• Check the speed of website periodically.
• Check search engine crawls
• Use Precise Alt tags for image
• Check for Device Optimization
• Focus on quality rather than the lengthy content
• Meta elements must be added clearly in all pages

Measuring Performance through Social Media

• Check how the traffic is increased for your pages
• Look for the pages that are not have traffic since created
• Count the number of social media visitors changed to conversions

If the above results are not satisfied by you, look where the lagging occurs. We have given some topics to concentrate while enhancing the website.

Bounce Rate

Bounce rate is nothing but the percent of visitors who left the site after viewing single page. These type of users will seek only information relevant to their search. A high bounce rate sometimes a bad indicator because the users are not satisfied with your page. Your page doesn’t targeted the right keywords.

Pages Per Visitor

The more pages the user visits, the more engaging your site is. Google always leads the users the most pertinent pages that provides great value where other sites can’t offer. This measurement helps you to serve better. Make sure the data is unbiased but analyses are biased. Look deep enough to find the analyses not just the measurement.

Time Spent on Site

The most important measurement is total time spent by visitors on the pages. This statistics is helpful for understanding the intention of users and how we can work on that. Always make sure the landing page from the link is relevant to the link keywords.

Enhance SEO Strategy

Quality Content and keywords:

After deciding the topic for your blog or site, you need to come up with the content idea.

Many of the marketing bloggers will stuck and say that there is no topic to write on. Think about what google users will haunt for. Create topics that people will often look for. Recent researches have told that the lengthy content assists to be on top of search engine results because more keywords have been used.

Apart from building content, we need to consider the quality of write-up by providing diverse sort of content such as graphs, images, quiz, etc. It helps people to engage with the blog posts and enhances the feel-and look of the website.

Keep monitoring the rank of keywords and check continuously whether there are any new competitors joined in your ranking.

Device Optimization

Device optimization takes an important role in increasing SEO ranking. A site must be optimized for all digital devices. Test your site KPI’s with all devices. Monitor the engagement metrics all the time and look out when there is short fall, which could be unfavorable to your site’s SEO.

User Engagement

User engagement measures the over-all success of blog/site. Include Notification/Follow button to send notification for your posts to the website visitors. Have a comment section for each post so that the users will give feedbacks that might be helpful to know what they are haunting for and measure how well our content is accomplishing.

Social Media Integration

Include Social media tools like Share, Tweet to your website that helps readers to share the content to other users. Social Media plays pivotal role in engaging users.

Social media drives more traffic, builds branding image, and creates more conversions.

Conclusion

If the mentioned strategies followed, we are very sure that your site will be performing better than your competitors. You need to track your performance periodically to guarantee the future success. Ranking top among all other site itself is a huge success. To maintain the ranking same in future, you have to convert the visitors to customers.

Interested in knowing more SEO strategies or ready to start blog? Join with us for SEO training Course.

“We are surviving in a world where most of the competing companies are engaging in digital entities.”

A career in digital marketing can be terrible sometimes, but knowing precisely about the challenges can reduce the excessive burden in half. We have compiled a top 10 challenges in a digital marketing career and the most effective ways to overcome them in this article.
Alright if you are willing to note the changes in the upcoming digital projects, then continue with this article. The good news over here is an intelligent digital marketer can master these challenges in their respective industry. Whatever it may be there will eternally be at least one area that you can utilize to improve and make effective revenue generator.
Are you puzzled in encountering the obstacles that other digital marketers face? Come let’s unlock the secrets to overcome it!

Challenge #1: Operational budget

Maintaining a more adequate budget for digital advertising campaigns is often easier to say than done. Especially, smaller organizations are spending the low budget for campaigns resulting in losing the capacity to attract customers.
What you can typically do to overcome

Instead of worrying about the marketing budget, carefully keep track of the potential efficacy of your marketing efforts based on ROI. In addition, make use of some of the free tools available like Google Analytics which help highly in grasping the demands of your targeted market along with the sales and conversions of the figures.

Challenge #2: Producing Necessary Referrals

One of the leading career challenges that most of the digital marketer faces today is being able to build up effective referrals to the specific brands. It is not always straightforward to make the consumers click your ads, social media posts or other online media to take action on your website in this competitive digital space.

What you can typically do to overcome

However, you can get the chance of getting click-throughs to your official website by merely ensuring a short, sharp and extremely specific CTA for your potential consumer. Foremost, consider having a digital marketing workshop or online course and practice this issue slightly on your projects on social media and emails. Endure this into action and understand which part gets the more clicks. This will definitely make you understand about attracting consumers and generating referrals.

Challenge #3: Time

Everyone in the world is having only 24 hours per day, but some days may seem like minutes. However, you can plan your day with five things and can end it double. Here is how it can be!

What you can typically do to overcome

Time may be a big challenge. But, there are some simple steps that you can utilize to manage the time efficiently. Foremost, do the biggest things as the first thing in the morning and then proceed to the smaller things.

Challenge #4: Generating Traffic and Leads

Often, digital marketers face the situation of generating online referrals to the brand’s website. So, it is becoming a pressure for digital marketers to drive traffic to their website. However, this is something that is different from getting a referral as it is the most efficient way of pushing the people hard into your business website. By enhancing the traffic to your website, you can definitely enhance the possibility of convincing the customers, if they need to buy something. A struggle for getting leads can lead to the loose sales. Usually, this problem occurs due to inefficient resources used in utilizing to reach and engage with the targeted group. But how are you going to do that?

What you can typically do to overcome

Foremost, identify the best performing content on your site by pulling the data about the last 30 days of traffic. Learn about your top performing blog posts, the most clicked stories or photos. Remember, if you are not able to understand your content, then you won’t be able to get influential traffic.

Challenge #5: Become a Video Expert

The top challenge that you are going to face in your career is to be a creative thinker and should think out of the box when it comes to content promotion. The most important factor that will make your consumer stay on the website and proceed to buy is directly proportional to the quality of the content and the way you showcase them. Always, you just can’t sting on to the particular kind of media. You ought to try different kinds of strategies with meaningful content.

That’s the reason why videos such as emotive, explainer videos, client testimonials, live videos, short movies, etc., takes up the top place in grabbing the customers towards your business. This is because a picture can tell a thousand words and easily grab the attention of everyone when compared to text.

What you can typically do to overcome

If you are not an expert in creating videos, then it’s just the right opportunity to learn. Just take a course and brush up your multimedia skills as it is the leading strategy which is on the rise.

Challenge #6: Adapt and catch up on-going trends

Your actual job is not just to create and upload quality content, in fact, you have to make use of some strategies to make the website to rank higher.

So, do you know what it is trending in digital marketing? It is the another one biggest challenge that every digital marketer face. Actually, technology is the ever-changing one and hence the digital marketing is and this had increased the importance of staying updated in the industry.

What you can typically do to overcome

Do follow the top tech-related magazines, popular digital marketing blogs, and as well follow the biggies in social media so that you can stay updated with the latest trends. In addition, attend webinars and make use of social media platforms to know the fresh and updated content which in turn will help in expanding the universal market.

Challenge #7: Smart Hiring Strategy

The next biggest challenge in this field is hiring the top talent. Almost most of the companies are shifting their resources to inbound marketing which has initiated the requirement of top marketing talents. However, finding the right person with proper skills may take months.

Nowadays, employers seek for technical and creative skills and this had created the marketing skill gap.

What you can typically do to overcome

Commonly, employers look for marketers with a diverse set of skills such as SEO, PPC, SMO, content marketing, etc. In the situation of hiring an inbound marketer, you can summarize your needs by deciding what the candidate is going to do.

You can even ask yourself the following checklist before hiring,

• • What will be the new marketer’s roles and responsibilities?

Now, use the answers to the above questions to create a compelling job description so that you’ll be able to find the right person as per your needs.

Challenge #8: Managing the team effectively

For the past few years, marketers face the challenge in training the team. It’s a big struggle to train the candidates in concepts and tools as there is a necessity to constantly check whether they are achieving their full potential. So, you have to follow some necessary tactics which will help in making your team have a lasting effect on marketing.

What you can typically do to overcome

To overcome this issue, you need to allocate some of your time to assess each your team members about their marketing firmness, weakness, their passion, their commitment, and their level of expertise in the particular area. By evaluating this, you’ll definitely know who needs proper coaching and who needs recognition.

Challenge #9: Usage of Social Networking sites

To be frank, most of the businesses today are having good social media exposure and in fact, it helps in reaching the targeted leads easily. But due to lack of knowledge, marketers are failing to make revenue and are losing their full potential.

What you can typically do to overcome

This problem usually arises ass the lack of creativity and content to post at the right schedule of time. Precisely, it is not necessary to update profiles daily but it must be done at the right time. So do the following things in social sites to earn visibility of your profile,

• Become a detailed social media scheduler
• Have a list of posts ready for posting
• Be creative enough to make your content viral
• Memes and Puzzles are trending nowadays

Follow these simple steps to become a social media marketing pro.

Challenge #10: Do Customer Focused Business

There is so much competition in the outside world and so to sustain your place in the market, you have to think about the customers first. This indicates that before doing anything, you need to think about your customer’s requirements, concerns, perceptions and their queries.

What you can typically do to overcome

You can make this happen in two ways. One is to reply to them with an official mail and the other one is to set up an automated email. An automated email will help you in responding to your customer immediately so that your customer will think positively that you are looking on to the business.

Read : How to Become Digital Marketer| Skills & Rolls

You are not the only one who is facing these issues, most of the marketers are having this problem. But they are taking their challenges as an opportunity to learn, and so you do. Hope these tips will definitely help your business to stay ahead in the curve. If we have missed any of the challenges of digital marketing, let us know through your comments.

Based on the study and industry standards, we have summed up a digital marketing course fee structure is depending on many factors.

If you are thinking about giving a try to this field or think of switching to the fastest growing industry, then just get ready to be trained and certified.

Digital Marketing Course Details 

What are the modules covered in the Digital Marketing Course?

The Digital marketing course will provide you analytic approach of the entire digital marketing platforms which is determined to train students practically by offering hands on experience and enabling them to work with real time projects.

• Web Analytics
• Social Media Optimization (SMO)
• Online Reputation Management (ORM)
• Content Marketing
• Video Marketing
• E-commerce Marketing

• Email Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) or PPC
• Mobile Marketing
• Adsense and Blog Marketing
• Lead Generation

What is the Duration of Digital Marketing Course?

Duration of the course is just 30 to 45 days depending on the digital marketing course fee structure you select. Our digital marketing full course consists of 12+ modules where students can learn everything from basic to advanced techniques.

Everyone like students, graduates, MBA professionals, working professionals, career switchers and more can learn this course and become a certified digital marketing professional.

What are the Fees for Digital Marketing Course?

The internet is evolving day by day and so the digital marketing career is. The skill is completely in trend, use the opportunity to learn this cutting-edge techniques and platforms to market your brands. Get ready to become a part of the industry which is one of the top 10 on demand IT Job skills in 2020.

Hope, you have got some idea about our digital marketing course fee structure and believe that it’s beneficial to you. If you have any doubts regarding digital marketing course fee structure and packages, call us at – +91 9962097767

Who should do the Digital Marketing course?

• Students
• Business owners
• Working professionals
• Web designers
• Graduates
• Freelancer

Ultimately it is clear that digital marketing course can be pursued by anyone and everyone who possess the fundamental knowledge of English language and basic understanding of the internet exposure.

Students who have cleared their higher secondary or 12th standard are pursuing this course. Those who were in sabbatical and are determined to start or begin their career after break can take up this.

Job and career opportunities after the Digital Marketing Course?

According to the economic times report it is estimated that digital advertising continues to increase at 32 % CAGR and estimated to reach around Rs, 19,000 crore by the year 2020. The report also says the spending nature for Digital made media has improvised and the current contribution to the total advertising chart is 15 % which can also be hiked by 24% constituting the entire market in the year 2020.

Digital marketing scope is in astonishing state and after completing the course, the person can choose any of the below given specialisations by opting the module or even have the option of choosing the complete digital marketing curriculum

Based on the experience and qualification career options get changed and the details:

Search Engine Optimisation

• SEO Trainee
• Jr. SEO Executive
• Sr. SEO Executive
• SEO Analyst
• Link Building Expert
• SEO Trainer

Search Engine Marketing/ Google Ads

• Search Engine Marketing Executive
• Search Engine Marketing Manager
• Search Engine Marketing Specialist
• Search Engine Marketing Head
• Search Engine Marketing Experts
• SEO Internet Marketing Search Engine

Social Media Marketing

• Social Media Marketing Digital and Content Executive
• Social Media Marketing Intern
• Social Media Marketing Specialist and content writing
• Social Media Marketing- Manager
• Social Media Marketing – Strategist
• Social Media Marketing -Business Head

Content Marketing

• Content Creator
• Content Strategist
• Content Marketing Manager
• Creative Assistant

Digital Marketing

• Digital Marketing Executive
• Digital Marketing Trainer
• Digital Marketing Specialist
• Digital Marketing Manager
• Digital Marketing Strategist
• Digital Marketing Software Developer

Google Analytics

• 360 Specialist
• Analytics Manager
• Analytics Head/Strategist
• PPC Search Manager

Other Digital Marketing Profiles

• Market Research Analyst
• Product Marketing Manager
• Public Relations Specialist
• Brand Manager
• CRM and Email Marketing manager
• Ecommerce manager

 Skills and Digital Marketing Tools

Here, are the skills that you will get familiar with after finishing this course,

• Google Webmaster tool
• Google Analytics
• Google Keyword Planner tool
• Google Adsense
• Google Adwords Editor
• Google trends
• Google Tag Manager

The Digital Marketing Course master program is determined to change the individuals who are interested in digital marketing as a digital marketer by getting expertise in every domain related to digital marketing concepts.

 This would have given you a better idea about the digital marketing course fee structure. More of them, this would be of great help for the people who are in search of a digital marketing course as well.

 Anyone who is interested to have a career in this digital world, can go for this certification course and get the necessary skills necessary to start a career in the digital field.

Any student, freshers, job seekers, graduates, career switchers, professionals who are interested in digital marketing can go directly to the recognized institute to get admission in this course.

Benefits of Joining our Digital Marketing Certification Program

• 80% practical classes with 20% theoretical classes
• Exposed to work in real time projects and campaigns
• 100% Job assistance
• Entrepreneurs and startups can double your business
• Can enhance traffic to your website
• Learn the ways of optimizing social media sites
• Guaranteed improvement in search engine rankings
• Can empower yourself for a better job
• Ability to create campaigns independently
• 6+ industry certifications
• Guidance to target the right audience and customers
• Conversion oriented training program
• Hands-on training in digital marketing

Duration of the course is just 30 to 45 days depending on the package you select. Our digital marketing full course consists of 12+ modules where students can learn everything from basic to advanced techniques.

Everyone like students, graduates, MBA professionals, working professionals, career switchers and more can learn this course and become a certified digital marketing professional.

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